CMST 27845 The Transmedia Franchise: Alien (1979) and Its Offspring
We live in a franchise era where popular narratives unfold across multiple different media platforms: cinema, television, games, comics, novels, theme park rides, and more. This course explores the cultural, industrial, and technological factors driving this situation, as well as the opportunities and challenges that it presents for media creators. As our main example, we will delve into the Alien franchise, launched by the science fiction-horror film Alien (1979) and continuing across an increasing number of extensions, including a new film (Alien: Romulus[2024]), television series (Alien: Earth [2025]), and VR video game (Alien: Rogue Incursion [2024]). Each week, we will watch one of the Alien feature films, analyze its visual and narrative style, situate it in the historical development of transmedia strategies, and connect it to related works in other media. Screenings will be complemented by game play sessions at the Weston Game Lab. Readings will survey the vast literature on the Alien franchise while also introducing key theoretical concepts (e.g. transmedia, remediation, intertextuality, subcreation, convergence etc.). Therefore, although it is organized around Alien media, by the end of this course students will be prepared to think critically and creatively about the many franchises that structure our media environment.